Brand Licensing
Own. Protect. Licence. Grow.
Felton Limited owns a portfolio of proprietary brands and makes these available to client businesses through structured licensing arrangements. Our brand licensing practice combines intellectual property management, commercial structuring, and brand stewardship to create value for both licensor and licensee.
Brand licensing is a powerful commercial tool. For licensees, it provides access to established brand equity, market recognition, and associated goodwill without the cost and time required to build brand value from scratch. For Felton, it creates structured, recurring revenue streams anchored in clearly defined contractual frameworks.
Interactive Planning Approach
We thoroughly assess your current financial landscape, taking into account both short- and long-term objectives, family dynamics, and evolving priorities. Our dedicated team supports you through every stage of the planning process and significant life milestones.
Fee Only Financial Planning
We operate on a fee-only basis, charging solely for our time and expertise. This model eliminates any commission-based conflicts, aligning our success directly with your financial progress.
Fiduciary Financial Planning
As fiduciaries, we are legally obligated to prioritize your financial well-being above all else. This means every recommendation we make is based on what’s best for you, not for us. Our fiduciary duty ensures you receive advice that is unbiased.
Professionals Only, No Salespeople
Every advisor at United Financial Planning Group proudly holds the prestigious CERTIFIED FINANCIAL PLANNER™, ensuring that every recommendation is made solely in your best interest. We are committed to transparency and integrity — never selling products or earning commissions, but focusing entirely on delivering unbiased financial guidance tailored to your goals.
What We License
Felton’s brand portfolio spans multiple sectors. We own, maintain, and develop brands with the specific intent of licensing them to businesses that can leverage brand recognition and quality association in their target markets.
- Product and service brand names and associated trademarks
- Proprietary quality standards and certification marks
- Trade dress, visual identity systems, and design rights
- Domain names and digital brand assets
How Brand Licensing Works with Felton
Brand Assessment
We work with prospective licensees to identify the brand assets best suited to their business objectives and market positioning.
Commercial Framework
We structure licensing arrangements on commercial terms that are fair, transparent, and clearly documented — including royalty structures, territory rights, exclusivity provisions, and quality standards.
Brand Stewardship
We provide ongoing support to ensure brand standards are maintained, and we work collaboratively with licensees to develop brand equity over time.
Compliance Monitoring
We monitor licensed use of our brands to protect brand integrity and ensure contractual compliance by all licensees.
Renewal & Expansion
We work proactively with successful licensees to renew arrangements and, where appropriate, expand licensed territories or brand rights.
Why License a
- Access established brand recognition without years of investment in brand-building
- Benefit from associated quality standards and professional brand credentials
- Operate under a clear, professionally structured legal framework
- Enjoy ongoing support from Felton’s brand management team
- Build a commercially valuable business on a proven brand foundation
Licensing
If you are interested in exploring a brand licensing arrangement with Felton, please contact our Licensing team. Initial enquiries are handled in strict confidence, and we will respond within five working days.
